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Did signs, spending determine election outcome?

Published: Tuesday, May 13, 2008 3:07 PM CDT
The Lewisville City Council election is over. Incumbents Greg Tierney and Lathan Watts won handily.


But several questions linger:

Was the fact that Tierney and Watts put out more signs than their opponents, John Gorena and David Fogle, a major factor in the outcome? And was the fact that Tierney and Watts outspent their opponents by more than 3-1 a major factor?

Or would Tierney and Watts been re-elected even if they had put out the same number of signs as their opponents, and even if they had spent only the same amount on their campaigns as their opponents?

Were Tierney and Watts re-elected primarily because of their previous experience on the council and because they possibly have more friends and acquaintances in Lewisville than their opponents?

Next question:

Is it possible that Tierney and Watts would have gotten even more votes had they not chosen to change the aesthetics of a portions of the city by blanketing them with their signs?

For several weeks before the election Saturday, the greenery around Lewisville City Hall and on the west side of the Municipal Annex looked like political gardens, with beds of Tierney and Watts signs, and a few Gorena and Fogle signs.

As for expenses, both Gorena and Fogle got more votes for their money than Tierney or Watts.

Gorena spent less than $1,200, according to campaign reports he has filed with City Secretary Julie Heinze. He got 506 votes, so he spent about $2.37 per vote. Tierney told the Leader Tuesday that his campaign costs will total about $5,427. He got 796 votes, so his cost for the campaign would amount to $6.82 per vote.

Fogle spent a total of $694, all on signs or nails and stakes for signs, through May 1. Watts reported spending $3,678.64 between March 31 and May 2. Fogle got 461 votes, so each vote cost him about $1.50 if expenses are equated to votes. Watts got 811 votes, so he spent more than $4.50 per vote, based on what he reported by May 2.

Candidates are to submit a final campaign expense report by July 15. Gorena and Fogle said they have already reported nearly all of their expenses. Watts said he has not yet totaled the amount spent after May 2. Tierney said he will file an expense report with the city after all of the bills are paid, totaling the $5,427 mentioned above, probably next week. He said his goal was for campaign expenses to be close to the amount of contributions received.

Neither Tierney nor Watts have reportedly spent all of their campaign contributions, at least not yet. Tierney reported a total of $5,950 in campaign contributions, and Watts reported $5,130. Gorena reported $784.46 in political contributions and Fogle reported $50 in contributions.

One final question: If significantly more than 1,398 of the city’s 45,142 registered voters n 3.10 percent -- had cast ballots, would the outcome have been the same?

Contact Dan Eakin at 972-628-4075 or at deakin@acnpapers.com. Comment on this story at scntx.com.

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The following are comments from the readers.
In no way do they represent the view of Starlocalnews.com
Steve Southwell wrote on May 14, 2008 7:57 AM:
" You can't blame the players when you don't like the rules of the game. When the rules allow that many signs, and our voters are so influenced by them, it would be foolish for a candidate with the money and the means, to simply unilaterally decide not to play.

I think that with the very next City Council meeting, we will see the Council discuss changing those rules.

"
Dan Jaworski wrote on May 14, 2008 11:45 AM:
" Neither signs nor money spent were what led to the outcome. Incumbents usually win- in most elections, it's about 92% of the time. They had a distinct advantage from the outset. As for other reasons for Lathan Watt's victory....It seems voters were just more comfortable and confident in him than Mr. Fogle? Voters apparently liked Mr. Watts' answers on Leader's survey and found them to be more impressive than Mr. Fogle's. In short, he was simply a better candidate and he's been a pretty impressive member of the council. "
Henry Throw wrote on May 14, 2008 1:09 PM:
" I think the signs made a huge difference. This shows that the average citizen has no chance unless he aligns himself with special interests that will bankroll him. "
Ed Powe wrote on May 15, 2008 8:42 AM:
" This city council race demonstrates that even at the local level the winner is whoever has the most money. The people who are most capable to lead our communities and country do not run for office because they are not willing to sell their souls to Special Interests just to get elected. "
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